Search engine optimisation (SEO) can be a different language to some people but understanding the more technical words can be the secret to success. This article will try to explain some of the more complicated terms used by SEO agencies to explain how a site is performing and can be improved through the work of an effective strategy. One of the key aspects of optimising your website page onsite is the utilisation of header tags but many people who are unfamiliar with SEO will have no idea what they mean and how they work. Header tags are designed to define your landing pages structure or table of contents to a user and search engine. These range from H1 to H6, with importance declining as the numerical value increases. Often nested within one another, with the exception of the H1, such tags should be used to enhance the structure of any given landing page.
Search engines use these tags to help them decipher what a landing page is about with these tags often providing an accurate justification of content and structure. Use keywords within header tags with the intention they will aid search engines to determine the contents of the landing page. There should only ever be one H1 tag per page. The H1 tag should always describe the main contents of a landing page.
Where applicable, make use of as many header tags as required. Think of the logic they appear in order to gauge how they are nested together. Keywords aside, use tags to help users and search engines understand the physical relationships between content. Where applicable, nest header tags with one another to show how content is related. Try and limit the character length of header tags to below 100 because those with too many characters will be ignored by search engines.
When making use of header tags, consider how usable they are. If the header does not offer the user any value, it is likely the inclusion will have an adverse effect on conversions and usability. If you are still confused by this terminology but want to optimise your website so that internet users can discover you quickly and easily, then you should employ the services of an SEO agency. Appearing on the front page of a search engine is crucial to the success of a website because it does not matter how good your web design is if no one can find you.
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Source: http://webdiana.net/internet-and-businesses-online/internet-marketing/getting-to-know-seo.html
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