Every real estate agent knows how important SEO is. Optimizing a real estate website or blog means you want your website or blog to rank higher on search engines especially on Google, Yahoo, and MSN so that people can find you. Having a real estate website is not enough to make you visible among millions of visitors out there or stand ahead of thousand other Philadelphia real estate websites. You need to do more to be able to maintain a strong online presence which is at the first page of every search engines whenever a particular keyword or tag related to your products and services is searched.
This is where SEO or search engine optimization plays a very important role in bringing you to the top. And one of the most crucial factor that determines the volume of traffic to your website is keyword optimization. Keyword optimization is basically a technique to better a website?s seo. It deals with finding relevant keywords for a specific business and their niche and incorporating them into the website?s content or articles for submission to different directories.
For example, home buyers might type in Real Estate in Raleigh North Carolina ? this phrase is what we call the keyword phrase or the keyword. But how do you know that this particular keyword will bring in real estate leads you your website? The answer is keyword analysis or keyword research in order to determine which keywords are most used by the people you want to find your real estate blog.
What happens is that web users will select a particular keyword when searching for particular information, product or services. In other words, keyword optimization is adding keywords or keyword phrases to your website content or article so that as many users leads as possible to your real estate site. More traffic means more potential clients.
While keywords help websites visible to people, tags are also like keywords but basically function is a different way. Tags are simply short descriptions for a subject. You can say tags are more like labels or categories because they are used to organize a lot of information. The Internet is filled with millions of information and tags organizes all these information so you can find what type of property or real estate service, for instance you?re looking for
Let?s take for example the real estate website that markets Homes in Victorville California and bookmarked it with a social bookmarking site. You can associate a tag to the link, let?s say ?Condos? and once tagged, other users of the site can find the link when they search for the keyword condos in Stockton CA. This is the power of keywords, tags and tagging since it reflects the opinion of online users when it comes to searching and organizing relevant content.
Keyword search and analysis as well as proper use of tags are good strategies for a successfull real estate marketing. Yakima Washington Homes will not be sold unless one employs the basic marketing tools mentioned above. With these tools, selling buying Lebanon Ohio Real Estate is a whole lot easier.
Source: http://realestateprovoutah.com/resources/2011/08/real-estate-marketing-keywords-vs-tags/
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