Titan Machinery Unifies 94 Locations in Nine States

Standardizing on Toshiba, Titan brings locations together with easy extension dialing, centralized messaging and remote management ? while dramatically reducing long-distance charges.

If you?re looking for agricultural and construction machinery, parts or products in the upper Midwest, you?ll no doubt land at a Titan Machinery dealership.? Headquartered in West Fargo, ND, Titan has 94 outlets in nine states ? from Wisconsin to Montana and from Colorado to the Canadian border ? and is a dealer for Case IH, Case Construction, New Holland, New Holland Construction and specialty products for farming and construction.

In addition to its reach, Titan has an impressive record of awards for excellence in sales, service and support.? You don?t get ?Best of? kudos from major equipment suppliers if you?re uncommunicative.? However, the company?s former phone system ? a mix of disparate systems, actually ? presented some limitations:

• Calls between dealerships generally incurred long-distance charges.
• There were different phone systems in use across the dealer network.
• Managing such a diverse communications infrastructure was inefficient.
• The company missed out on the benefits of standardization and a single point of contact.

On the advice of CD Communications of West Fargo, ND, Titan standardized on Toshiba?s Strata? CIX? business communication systems, with a Strata CIX670 system at headquarters and Strata CIX100 and CIX40 systems at store locations.? These systems are networked over IP with centralized voice mail, messaging and auto-attendant applications serving all locations.

Standardizing on Toshiba brought some immediate and important benefits, according to Patrick Walker, Titan?s network administrator:

• With Toshiba?s National Accounts Program, Titan gets consistent pricing for purchase, installations, service and support for all stores, plus a single point of contact.
• For sites that already had Toshiba business telephone systems, Titan saved money by reusing telephone cards and telephones wherever possible.
• Easy extension dialing enables people at remote locations to work more closely and reduced long-distance charges between networked stores and headquarters.
• Customers get a better call experience because their calls can be automatically routed to another store or to a person?s cell phone if there is no answer at the store.
• The system can be administered from any networked PC or laptop, a serious advantage when stores are distributed across nine states.
• The CD Communications technical team can remotely access the system for maintenance, upgrades or troubleshooting; there?s no need to wait or pay for an on-site service call.

?It?s a winning combination,? said Walker.? ?Together, Toshiba and CD Communications delivered on our top three goals:? standardizing on an affordable and reliable platform that uses new technology yet is compatible with our existing cabling and original Toshiba telephones; connecting stores with centralized voice mail and direct-dial extensions; and the ability to manage the system ourselves from anywhere.?

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