Email Marketing: Online Marketing at Its Best | Internet Marketing ...

31/08/11 9:40 AM

As the Internet continues to grow every year, people are learning of the potential benefits that they can gain from tapping into its phenomenal power. This is especially in terms of reaching new customers and clients for business through marketing on the Internet. There are various ways in which people can market their products or services on the Internet with some being proven to be more effective than others. Currently one of the most effective methods of online marketing is through the use of email. Email marketing is a form of direct marketing that uses email as a media for communicating commercial information either to current or to potential clients.

Email marketing can therefore be done as a means of building your business-customer relationship so as to encouraged customer loyalty or as a way of trying to attract new customers to purchase a good or a service immediately. Alternatively it can also be achieved by simply adding and advertisement on email messages that have been sent by other companies to their clients. What makes this method of marketing quite efficient is the fact that since the message gets to the clients inbox, the chances of them reading it and therefore taking action are very high compared to other untargeted forms of marketing.

Some of the advantages of email marketing over other forms of business marketing include:

* It is lower cost ? when you use email you can potentially cut down your marketing costs by up to 50% since you don?t have to spend on costs such as paper, printing and distribution.

* It has a global reach ? unlike other marketing campaigns for which a global marketing effort would simply not be viable, with email marketing all you need to do is click the send button and you could get your message to people on every corner of the world. You can therefore reach more people and get a better chance of improving your market share.

* It is highly personalized ? with email, you can personalize the message you send to every person you target. For example, you can start by greeting them by their name. This helps to create a bond with clients that is necessary if they trust you enough to do business with you.

* Results can easily be measured ? since email marketing is a form of online marketing, it is very easy to use certain tools to measure the click through rate and the conversion rate which can help you know whether or not your email marketing campaign is successful. You can therefore use different strategies and see which one works best in terms of boosting your returns.

Source: http://www.majon.com/blog/internet-marketing/2011/08/email-marketing-online-marketing-at-its-best/

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